Be there when your client is ready to buy. This is why large, well-known companies have sales every week. As a consumer, you don’t act until you are ready to buy. As a business, you advertise to create interest and be there when they are ready to buy.
The purpose of an offer/coupon is to entice a person to chose your company. Select an offer that is powerful enough to get a client to change their habits and chose you over your competitor. Then, they will add you to their list of places they frequent.
With repetition, you automatically get timing. Staying consistent with advertising for a minimum of 6 months ensures you will be there when the client is ready to buy.
When choosing how to advertise, make sure the product reaches the people you want to do business with. Ask questions and choose wisely. Monitor results with call tracking, digital analytics, and tracking coupons.
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